Reading fiction like scripture and building a business like an experiment. Letters from a mom figuring it out.
This is where I write about stories, soul, and what it takes to build a creative business while you're also raising a family. Part journal, part lab notebook, part letter from a friend who's figuring it out as she goes.
I wanted to transform my body into the strong and capable woman I knew myself to be on the inside. I'm writing down what actually moves the needle, and the plateaus in between.
The four movements of Lectio Divina, brought into the stories I'm reading. God is everywhere and in all things, if you have the eyes to see it.
A mom with no tech background figuring out AI in her own businesses. A diary of what I tried and how you could learn it too.
A new letter lands in your inbox every Friday.
I'm Joanne: a mom of three on Maui, an MSW, an entrepreneur, and a writer. I've shed over 60 pounds and a few old beliefs, and I'm building a creative, entrepreneurial life while running a family.
I wanted to start for years. In 2025, I finally did.
Joanne, cut in half.
The day to day of shedding weight and getting stronger, living on Maui.
I make natural, cinematic content that makes a product feel like it belongs in a real life. Mine is training, books and raising three kids on Maui.
Good fits: fitness, wellness, books, lifestyle and outdoor.
Email me for rates: joanneulfiltered@gmail.com